Obama logo: The inside design story

SHARE Obama logo: The inside design story

Here are videos from the Satva Design Studio about the creation of the red and blue Obama “O” logo for the 2008 campaign, retooled for Organizing for America and a key element in the Obama 2012 logo. In 2008, the “O” with the stripes was used to spell Obama. In 2012, that same versatile logo is now the zero in 2012; in other applications the logo still represents Obama.

From http://blog.satvadesign.com/2011/04/16/sol-sender-obama-logo-design-part-1-of-2/

Below, from the intro to the video:

“Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.”

The Latest
With the Supreme Court’s decision in the case of Dobbs v Jackson Women’s Health Organization, Roe v. Wade has been overturned.
Republican Jesse Sullivan declared with a smile, “What a beautiful day.” GOP frontrunner Darren Bailey called the Supreme Court decision “historic and welcomed.” But if either wins in November, they would likely still face Democrats in Springfield determined to keep the state’s abortion laws on the books and even try to expand them.
Planned Parenthood of Illinois has a list of demands that is worth looking at as a possible roadmap.
Anti-abortion organizations say they are dedicated to fight for the lives of the unborn throughout the Midwest amid the overturning of Roe v. Wade.
The group was on the sidewalk the 8100 block of South King Drive when someone in a vehicle opened fire.