WASHINGTON–The White House, microtargeting with an eye on re-engaging youth for the 2012 vote–is starting a “Buy Young” campaign–(not sure if it is Buy Young Made in the U.S.)–with 150 “young business owners” invited to the White House for a session with Kalpen Modi, aka the actor Kal Penn, an Associate Director in the Office of Public Engagement.
below, a Kalpen Modi at www.whitehouse.gov
“Today you are invited to join 150 dynamic young business owners from Our Time’s “Buy Young” Initiative, along with Obama Administration officials from the White House Office of Public Engagement, the Small Business Administration, the White House Business Council and the White House Office of the Chief of Staff for an interactive session on access to capital, mentorship and barriers to entrepreneurship for young entrepreneurs. Startup America will be interviewing participants who’d like to share their stories of innovation and entrepreneurship with other young people. Among the attendees are the founders of established businesses including WordPress, Gilt Group, Invite Media, and Living Social, as well as promising new startups such as Tutorspree, Refinery29 and Genjuice, plus representatives from leading venture capital firms.
Watch today’s event live starting at 4:30pm EDT on WhiteHouse.gov/Live or on Facebook. You can also connect with businesses and young entrepreneurs through Twitter, using the hashtag #startupamerica and follow @StartupAmerica for live updates. Check out the Buy Young list on Twitter to follow the businesses and young entrepreneurs that are attending the briefing here.”