NEW YORK – Pepsi is hoping to win back soda drinkers with a compromise.
Some people don’t like the calories in regular soda, but they loath the taste of zero-calorie diet drinks. So the nation’s No. 2 cola company is rolling out 60-calorie “Pepsi Next” – about half the calories of regular Pepsi.
The new cola – to hit stores nationally by the end of March – is Pepsi’s biggest product launch in years.
It’s being introduced as people are shifting away from sugary drinks to water or low-cal beverages.
Dr Pepper Snapple has already rolled out its low-calorie alternative, Dr Pepper Ten, with just 10 calories. It has sugar, unlike diet Dr Pepper. The company said the new drink helped boost fourth-quarter sales. AP