A health group wants to make it clear that Gatorade is not a wonder drug and Michael Jordan is not a superhero.
The Public Health Advocacy Institute is asking the U.S. government to pull a Gatorade ad that implies that Jordan overcame the flu during a 1997 playoff game with help from the energy drink. An ailing Jordan scored 38 points in Game 5 of that series.
The group believes the ad encourages young athletes to participate in dangerous behavior.
“The Jordan Ad openly promotes engaging in vigorous physical activity while suffering from a very high fever, in Jordan’s case 103 degrees,” the institute said in a letter dated May 8 to the U.S. Federal Trade Commission. “It is a generally recognized safety principle that teens and even professional athletes suffering from a severe fever and flu-like symptoms should not engage in vigorous physical activity.”
Gannett News Service