Groupon, which has been doing a business model makeover throughout 2013, is now doubling down on its beauty business by tapping one of its attractive executives for a new social media-focused position. She’ll be known as “Favin, the Beauty Maven,” Chicago Business Journal reports.
The company said Favin will be using a Groupon blog as well as social media sites including Facebook and Twitter (@FavintheMaven) to promote giveaways and share beauty tips and tricks.
From the company’s news release:
I’m excited to share all of my experiences with customers and followers alike, said Favin the Beauty Maven. Whether it’s a new way to reduce wrinkles, volumize lashes or clear your skin, or an in-spa or at-home treatment to calm your nerves or revitalize your soul, my goal is to bring you the very latest every day.
Groupon also announced the creation of a health, beauty and wellness merchant advisory board that includes merchant partners and consultants from across the United States.