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Mag Mile Shopping Festival kicks off Aug. 22

Jason Derulo will perform at the kick-off party for the Magnificent Mile Shopping Festival.

Shop to your heart’s content is one way of looking at the Magnificent Mile Shopping festival that kicks off Aug. 22 and continues through Sept. 2.

Twelve days of special shopping events, live entertainment, fashion shows, special culinary events and guest appearances at the Mile’s many retailers, eateries and hotels, are among a host of planned events and programs.

The kickoff party is 5:30 p.m. Aug. 22, with a performance by Jason Derulo and special appearance by actress Christina Hendricks (“Mad Men”) at Pioneer Court, 401 N. Michigan. In addition, an outdoor runway show (featuring the clothiers of 900 N. Michigan Shops, the Shops at North Bridge and Water Tower Place) will be featured. Cocktails and small bites will also be available. Tickets, $30 (21+over) cover the show/concert/cocktail event.

Other highlights include:

— “A Magnificent Taste”: Chef Art Smith and Chef Rick Bayless host the under-a-tent event and serve up samplings from various River North eateries. Tickets, $125-$200;

— Labor Day weekend family day fun includes a tween fashion show and free concert featuring Disney star Coco Jones (noon Sept. 1, 875 N. Michigan);

— Sunrise Yoga, 6 a.m. Aug. 28, at the Terrace at Trump, 401 N. Wabash, $25.

— “Roof Runway” fashion show, 27 stories up atop the ROOF on theWit hotel, 201 N. State, 8 p.m. Aug. 29, featuring fashions from the Shops at North Bridge.

For a full list of events, hotel packages and to purchase tickets for applicable events, visit