Guaranteed Rate launching first national ads

SHARE Guaranteed Rate launching first national ads

Chicago-based mortgage bank Guaranteed Rate will launch its first national television ad campaign early this year.

Owner and CEO Victor Ciardelli III has budgeted up to $10 million for the campaign, growing to as much as $15 million in 2015, Crain’s Chicago Business reports.

Guaranteed Rate has nearly 190 loan offices nationwide, but 30 percent of its volume is generated here.

Commercials featuring Ty Pennington, former host of ABC’s “Extreme Makeover: Home Edition,” are in production.

The Latest
Davis had season highs of 41 points and 20 rebounds, Austin Reaves added 28 points and tournament MVP LeBron James had 24 points and 11 rebounds.
Mrazek’s fantastic week of goaltending culminated in a 38-save effort Saturday, coming within a few minutes of a second straight shutout, as the Hawks beat the Blues 3-1.
Stevenson, who signed with Cleveland State, is much more than just a scorer as a senior. He’s doing everything on the court, and his team is winning.
The lack of offense was the main culprit in the Vikings’ 49-38 loss to Lake Central (Indiana).