Hershey takes on fast-growing Nutella

SHARE Hershey takes on fast-growing Nutella

The Hershey Co. on Wednesday said it was introducing a line of chocolate spreads, including a hazelnut variety reminiscent of Nutella, a spread made by the Italian company Ferrero.

Americans apparently like smearing their foods with chocolatey spreads.

The Hershey Co. on Wednesday said it was introducing a line of chocolate spreads, including a hazelnut variety reminiscent of Nutella, a spread made by the Italian company Ferrero that has taken off rapidly in the U.S.

The move points to the strong growth in the category. Over the past five years, sales of Nutella in the U.S. have more than tripled to $240.4 million, according to market researcher Euromonitor International.

In 2012, J.M. Smucker Co. also got into the game with its Jif hazelnut spreads.

Anna Lingeris, a Hershey spokeswoman, says the spreads are often paired with fruit. But she says Hershey will play up the possibilities for its spreads in national TV ads set to start airing on Monday.

via The Associated Press

The Latest
Both the officer and the suspect were seriously wounded. The shooting June 5 was the third time a law enforcement officer in Chicago had been hit by gunfire in a span of days.
It’s unclear if Griffin will continue his heavy spending in Illinois politics after he and his Citadel hedge fund have packed up and left for Miami. But what was obvious was that his latest big bet on elections in this state was a big failure, up and down the ballot.
Prosecutors are seeking at least 25 years in prison for R. Kelly, who was convicted of sex trafficking last year in New York.
The race in the fall could overturn Democrats’ dominance of the state’s highest court.
Recent success for jumbos since the perch season reopened lends some immediate hope, long-term look is not as exciting; plus the Stray Cast.