The next generation of Keurig brewers, which made one-cup-at-a-time coffeemakers popular, is going to make a small pot of coffee.
Green Mountain Coffee Roasters, the company behind the Keurig system, announced Wednesday it will begin selling its Keurig 2.0 units this fall. The new units will make a single cup like always or make 28 ounces of a beverage and put it in a special Keurig carafe. (Yes, there will be two different sizes of K-Cups to buy.)
“Both current Keurig brewer owners and non-owners told us the brewer functionality they wanted most was the ability to brew both a single serving and a pot of coffee from one system,” president and CEO Brian P. Kelley said.
David Manly, Green Mountain’s senior vice president of innovation, tells Businessweek that research, including feedback from a new retail store, found about one-quarter of Keurig users pull out a different device at least once a week to make more than a few ounces at a time.
h/t Businessweek
