Meatless at McDonald’s?

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A new petition is circulating to get McDonald’s to go meatless. The proposal isn’t for the Oak Brook fast-food giant to give up meat completely but to bring back the veggie burger or add the vegetarian wraps already on menus in Canada to stores in the U.S.

It would seem to be a popular move as so many restaurants — whether fast-food, fast-causal or full service — try to attract customers looking for healthier options or who are vegetarian or vegan. While more than 85,000 people have signed the Change.org petition started by author Kathy Freston, that’s a small number for a company the size of McDonald’s.

In an interview with WBEZ, Freston said: “We want something protein-centric. They have things like salads and a McVeggie wrap but Americans grew up with the tradition of burgers and we love burgers. So it’s not necessarily that we want some extra vegetables. We want the traditional stuff we grew up loving. We just want a better version of it.”

Will McDonald’s consider the petition? A spokeswoman didn’t reveal much: In our experience, menu items at McDonald’s are most successful when enough customers choose to select them, she said in response to questions. It allows us to ensure freshness of ingredients and overall quality of the food item. We’ll continue to evolve our menu to meet the changing preferences of our customers. wsj.com

McDonald’s Canada added two non-meat, veggie wraps last year. Asked if the veggie wraps would find their ways onto U.S. menus, a spokeswoman told “>Huffington Post: The company is “always testing new options based on what our customers are looking for.” Customers seeking vegetarian options can “order McWraps without chicken and with extra veggies.”

h/t wsj.com

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