Like most celebrities, Kanye West is very protective of his “brand” — knowing how lucrative it can be.
So it was not surprising when the Chicago native’s attorneys quickly issued a cease-and-desist letter to the developers of “Coinye West” — a proposed digital currency planned as a competitor to bitcoin, who had the moxie to use West’s name and image to create a parody of the rap superstar to promote their project.
However, the cheeky online players have not exactly backed down. According to the Wall Street Journal, they have moved their website to India and merely changed the name to just “Coinye.”
We’ll have to see how this plays out.