PRSVR to open storefront in Pilsen

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Luxury clothing and luggage label PRSVR plans to open a storefront in the Pilsen neighborhood this month.

“Hours” will open at 818 W. 18th St. in space vacated by reclaimed furniture shop Modern Cooperative, DNAInfo.com reports.

Brandon and Margaret Williamson opened an appointment-only showroom at 1104 W. 18th St. last year.

PRSVR was started in Detroit by Brandon Williamson and Jermaine Blackwell, who also started Sole Search, an app that allows users to search sneaker boutiques by city. The app got their clothes into the hands of stylists and celebrites.

“It was kind of crazy how quickly everything caught on,” said Margaret Williamson, Brandon’s wife and PRSVR’s public relations coordinator.

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