Apple SVP of Software Engineering Craig Federighi | Photo by Justin Sullivan/Getty Images
Apple’s clue for the theme of Thursday’s event was “It’s been way too long.” Folks were speculating about the choice of phrase, the shape of the curve underneath it, the range of the colors, the other times when a similar edition of the Apple logo has been seen.
“Maybe Apple has figured out that they can save four cents on the costs of every iPhone by making the USB cord 7 inches shorter,” I mused on a podcast. This statement was a much more long-winded and confusing way of saying “Hell if I know,” which is kind of my signature move.
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