Twitter Inc. said Tuesday is has agreed to acquire Gnip, a social-data provider and longtime Twitter data partner.
Gnip analyzes public Tweets and other social network postings to spot trends. Financial terms weren’t disclosed.
“We want to make our data even more accessible, and the best way to do that is to work directly with our customers to get a better understanding of their needs,” Twitter said in a blog post.
“As Twitter has grown into a platform that delivers more than 500 million Tweets per day, Gnip has played a crucial role in collecting and digesting our public data and delivering the most essential Tweets to partners.”
Twitter is buying data company Gnip so it can better sell its data to Fortune 500 companies http://t.co/2yMD0LfwUi— WIRED (@WIRED) April 15, 2014