It’s Facebook official. A.1. Steak Sauce isn’t just for steak anymore.
A.1. is dropping the word “steak” from its name after 50 years in recognition of people using A.1. on chicken, pork, fish and even vegetables.
Northfield-based Kraft Foods Group Inc. has redesigned the label. And the company is launching a “For Almost Everything. Almost” marketing campaign to trumpet the new name. The brand’s first TV commercials in five years will air beginning Monday, May 19.