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Taco Bell rolling out the 'Quesarito'

Can’t decide between a quesadilla or a burrito? Taco Bell says have both.

The fast-food chain is following up its mega-hit Doritos Loco tacos with the Quesarito. The quesadilla and burrito rolled into one will become a permanent menu item nationwide beginning Monday, June 9.

“We’re constantly hearing stories about two great things coming together to create something extraordinary and that takes on a life of its own,” said Chris Brandt, Taco Bell’s chief marketing officer. “We have just that with the Quesarito.”

The Quesarito is the best-selling product in a test market since the Doritos Locos tacos, which was the brand’s most successful product launch ever with more than 825 million sold since March 2012, Brandt said. The Quesarito can be ordered with beef, shredded chicken or steak.

Taco Bell, a subsidiary of Yum! Brands Inc., will support the launch with a TV ad campaign as well as interactive games across social media.


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