Walgreen explores making shopping more like a video game

SHARE Walgreen explores making shopping more like a video game

Will you spend more if shopping becomes more like playing a video game? Drugstore chain Walgreen Co. wants to find out.

The Deerfield company and Aisle411 are testing augmented reality technology that could be turned into a consumer app that will help customers find products on store shelves as well as alert shoppers to discounts and other specials in nearby aisles.

Advertising Age says the companies are testing the Google technology in four Walgreen stores, including one in Chicago and another in St. Louis, where Aisle411 is based.

“This initiative enables us to further explore how Walgreens can create an even more convenient and relevant customer experience,” a Walgreen spokeswoman told Advertising Age. “The test allows participants to reimagine the retail experience and explore what future enhancements could be made to better meet customer need.”

The Latest
Assistant Principal Rickey Harris takes over the prestigious Near West Side school. Harris has served two stints at Whitney Young, his first from 2006 to 2010 as the school’s dean of students before returning in 2020.
The police department already has been criticized for boasting about minor progress rather than staying on track to meet deadlines.
The bottom line for some local street vendors is to keep money coming in. “This is my way of staying above water,” one seller said.
Vincente Antunez was found dead at 8:30 a.m. Tuesday in the 7300 block of North Rogers Avenue, according to Chicago police.
He was taken to Stroger Hospital, where he was listed in good condition, Chicago police said.