Hillshire Farm unveils new lunchmeat line for back to school

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Hillshire Farm on Tuesday unveiled a new line of lunchmeat aimed at the back-to-school crowd.

The Chicago-based company’s Hillshire Farm Naturals line comprises two varieties of ham and turkey in resealable tubs. The lunchmeats have no artificial ingredients or preservatives.

“With Hillshire Farm Naturals we are expanding our offerings to provide consumers with another high-quality, fresh-tasting lunchmeat option,” Jeff Caswell, Hillshire Farm vice president and general manager said in a news release.

Hillshire Farm is a division of Hillshire Brands Co., which also owns the Jimmy Dean, Ball Park and State Fair brands. Hillshire Brands in July agreed to a $8.5 billion takeover by Tyson Foods Inc.

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