French Toast Crunch returns as cereal sales slide
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MINNEAPOLIS — General Mills is bringing back popular ’90s cereal French Toast Crunch in a nod to nostalgia and in the hopes of boosting its weak cereal sales.
Cereal sales have slid as alternatives such as Greek yogurt and breakfast sandwiches have gained popularity.
The Minneapolis-based food maker said Monday that it is reintroducing French Toast Crunch starting this month in response to consumer demand.
The company says fans gathered thousands of signatures for an online petition, created a Facebook page and contacted the company with calls and emails to bring back the cereal, which was discontinued in 2006.
General Mills makes packaged foods including Cheerios and Cinnamon Toast Crunch cereal, Yoplait yogurt and Progresso canned soups.
THE ASSOCIATED PRESS