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Voters like Obamacare as long as it's not called Obamacare

Where opinions about Obamacare are concerned, it’s all in the name.

A new NBC News/Marist Poll conducted in Kentucky shows that the favorability of the Affordable Health Care Act varies greatly, depending on what it was called.

Of the 2,353 registered voters polled, 57 percent said they have an unfavorable view of Obamacare. However, when asked about “kynect,” which is the state health care exchange created as a result of the law, only 29 percent of those polled said they have an unfavorable view of it.

“Call it something else, and the negatives drop,” said Marist pollster Lee Miringoff.

Kynect had more than 413,000 people sign up for health coverage prior to the March deadline and Kentucky Gov. Steve Beshear said 75 percent of those who enrolled were previously uninsured.