Support for same-sex marriage reaches new high, poll shows

A new poll shows support for same-sex marriage has reached hits highest level since Gallup started tracking it in 1996.

Helped by a string of legal victories, 55 percent of Americans now support marriage equality.

In the last year, the biggest jump in support has come from the 18- to 29-year-old group. In 2013, 70 percent said same-sex marriage should be legal. In the latest poll, that number jumped to 78 percent.

The South is the only region that offers up less than 50 percent support — coming in at 48 percent. The East, on the other hand, leads the way with 67 percent of people supporting it.