What’s one telltale sign that your community is changing its political alignment? Look no further than what kind of restaurants are moving in — or out. That’s because a lot can be gleaned from one’s political alignment based on where they spend their dining dollars.
For example, if you’re conservative, you’re much more likely to pull into a Bob Evans or Cracker Barrel parking lot, while the liberals are going to cruise on in to a Buffalo Wild Wings or P.F. Chang’s.
The data is compiled by Experian Marketing Services as part of a rolling survey of thousands of restaurant patrons. Each restaurant is given a score (100 is average), while a score of 120 is 20 percent more liberal or conservative than average, while a score of 80 is 20 percent less than the average.
Here’s a look at the customer base some of the major players in the restaurant industry are pulling from:
h/t: Wall Street Journal
