The time for action on diversity has come

SHARE The time for action on diversity has come

Last week, in a highly choreographed, tightly organized presentation, Apple rolled out the new iPhone 6 and iPhone 6 Plus. With the spotlights on and a global audience, Apple paraded a lineup of six white men to present its new products. Even the entertainment — U2 — was all white.

Women, American-Americans and people of color are major consumers of Apple products: the iPhone, iTunes music, iPod music players, iPads and more. Apple had a huge opportunity to demonstrate to millions around the world that it is committed to be as diverse as its customers are. It clearly didn’t even think about it.

Last month, Apple joined with a growing number of Silicon Valley firms to release its workforce diversity and inclusion data.Seventy percent of Apple’s global workforce is male; 65 percent of its leadership is white. Apple has a more diverse “non-tech” work force than most of the rest of the Valley. Yet CEO Tim Cook announced: “As CEO, I’m not satisfied with the numbers on this page. They’re not new to us, and we’ve been working hard to improve them.”

CONTINUE READING AT SUNTIMES.COM

The Latest
About 5:30 a.m., the man confronted someone trying to break into his car in the 9300 block of South Rhodes Avenue when he was shot multiple times in the body, police said.
About 4 p.m., he was riding a bike in the 2100 block of East 71st Street when someone fired shots at him from a dark-colored sedan, Chicago police said.
The man, 45, left his car to exchange information with the driver of the striking vehicle when an argument between the two began, police said.
Overwhelmed by fear and anxiety, man considers running away or killing himself.
Days earlier, a shootout between two people left a woman dead and two others wounded, including one of the alleged gunmen, according to police.