What better way to make your point than with a “Say Yes to the Dress” parody?
That’s exactly what a new ad from the College Republican National Committee is doing to urge people to vote for Republican gubernatorial candidate Bruce Rauner.
Even in an election cycle with some wacky ads, this one sticks out. That’s saying something, considering we’ve seen guns, a pooping parrot and some alligator wrestling.
It starts out with a woman wearing a classy, well-fit wedding dress, where she proclaims “the Bruce Rauner is perfect.”
“Bruce Rauner is becoming a trusted brand,” the woman says. “He has new ideas that don’t break your budget.”
It then cuts to the mother of the bride, declaring she likes a different dress, called the “Pat Quinn.”
“It’s overpriced and a little outdated,” the mother says.
And Bruce Rauner and Pat Quinn aren’t the only ones to get the wedding dress treatment.
The CRNC has put out a number of these ads, just swapping out the candidates’ names.
For example, there’s the “Rick Scott.”
And the “Tom Corbett.”
And the “Asa Hutchinson,” to name a few.
CRNC national chairman Alex Smith told the Wall Street Journal that the goal of the ads is to start a conversation.
“How do you reach the generation that has their earbuds in and their minds turned off to traditional advertising?” she said. “It’s our goal to start the conversation by presenting ourselves in a culturally relevant way.”