Super Bowl reaches 100.7 million viewers, down from 2018

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New England Patriots’ Lawrence Guy kisses the trophy after the NFL Super Bowl 53 football game against the Los Angeles Rams, Sunday, Feb. 3, 2019, in Atlanta. The Patriots won 13-3. | Patrick Semansky/Associated Press

PASADENA, Calif. — The New England Patriots’ Super Bowl win over the Los Angeles Rams was seen by 100.7 million viewers, the smallest Super Bowl audience in a decade.

The Nielsen company said viewership dropped 3 percent from last year’s 103.4 million. The Patriots’ 13-3 win was a defensive struggle, and a struggle for many casual fans to watch.

The Super Bowl is traditionally the most-watched television event of the year in the U.S., and its audience hasn’t dipped below 100 million since 2009. The TV audience has been dwindling since its 2015 peak of 114.4 million.

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