A decade after company created Blago shampoo, conditioner, they’re still on tap

Recognizing a good marketing gimmick and Blagojevich’s helmet of hair, Dennis Fath created Blago shampoo and conditioner. Their slogan is “It’s Bleep’n Golden,” from the infamous wiretap in which the then-governor said Barack Obama’s vacant U.S. Senate seat was “[Bleepin’] golden.”

SHARE A decade after company created Blago shampoo, conditioner, they’re still on tap
Blago shampoo and conditioner are stamped with the slogan “It’s Bleep’n Golden!”

Blago shampoo and conditioner are stamped with the slogan “It’s Bleep’n Golden!”

Provided by Delta Laboratories Inc.

If former Gov. Rod Blagojevich is looking for a post-prison job, he might want to call the makers of Blago shampoo and conditioner.

“Maybe this could be some income for him, if he wants to endorse it and be a spokesman,” said Dennis Fath, founder of Delta Laboratories Inc., an Elk Grove Village manufacturer of fragrance, skin and hair care products.

Recognizing a marketing gimmick and Blagojevich’s helmet of hair, Fath created the volumizing shampoo and conditioner in 2009, around the time Blagojevich was indicted on corruption charges. He stamped the gold-and-black bottles with “It’s Bleep’n Golden!”

That slogan’s from the infamous wiretap of Blagojevich describing Barack Obama’s “[Bleepin’ golden]” vacant U.S. Senate seat. Federal prosecutors said he wanted to trade on it for financial or other benefits.

According to a company website, Blago shampoo and conditioner are made with “truly bleep’n golden” ingredients that “actually make the hair feel fuller and thicker, or ‘really big!’ ”

When Fath rolled the Blago products out, Delta Laboratories sometimes sold hundreds of bottles a day. It still gets a few orders a year. The company shipped cartons to Korea and posted client endorsements from as far away as Japan.

“Only two uses,” wrote one Pennsylvania customer, “and I’m already feeling scandalous!”

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