Chicago will be the first city in the world to experience an interactive attraction that brings visitors into J.K. Rowling’s wizarding world of spells, potions and Quidditch.
“Harry Potter: Magic at Play” is set to open Nov. 11 at Water Tower Place, 835 N. Michigan Ave., in the ground-floor space that last year housed the similar “Dr. Seuss Experience.”
The 30,000-square-foot site will simulate Harry’s journey into wizarding with hands-on playing and exploring, including:
- Starting out in the Dursleys’ living room.
- Hopping a boat to Hogwarts.
- Levitating a feather in Charms class.
- Fending off a swarm of Cornish Pixies.
- Practicing Quidditch.
- Visiting Hagrid’s pumpkin patch and the Forbidden Forest.
The scheduled closing date is May 14, 2023.
Potter rights-holder Warner Bros. created the site with Superfly X, the entertainment company behind the recent Chicago pop-culture destinations “The Friends Experience” and “The Office Experience.”
Tickets (starting at $37.50 for adults and $29.50 for children 9 and under) go on sale to the public at 10 a.m. Aug. 3 at www.HarryPotterMagicAtPlay.com.
