What started as a fun play on words has turned into a new business for Andrew Roffe, a former North Shore kid who has moved to Hollywood to pursue his dream of being a filmmaker. The son of Tony Award-winning theater producer Mary Lu Roffe (“Spamalot,” “Boeing-Boeing,” “Who’s Afraid of Virginia Woolf”), Andrew has taken the ubiquitous Jewish phrase “Mazel tov” (good luck) and had some fun with it.
The result is his line of “Mazel Tough” T-shirts and tank tops, which are sure to garner a smile by anyone catching sight of the artwork on the casual apparel Roffe is marketing.
They certainly are perfect for those 98-pound weaklings at the gym aiming to pack on some muscle — whether they’re Jewish or not!
For more information on the shirts go to bemazeltough.com — where you can check out Roffe’s very funny rap video promoting it all.
By the way, there’s also a charitable angle to this as well. A portion of the sales go to the Tikva House, which is a Jewish orphanage in Odessa, Ukraine.