Darrel Hugh Winfield, long-serving Marlboro Man, dies in Wyoming at 85

RIVERTON, Wyo. — One of the last of the Marlboro Men has died in Wyoming.

Darrell Hugh Winfield was 85. He died Monday at his home in Riverton, Davis Funeral Home said.

The Marlboro Man was a macho cowboy whose image in advertising from the 1950s to the late 1990s made filtered cigarettes more appealing to men. Previously Marlboros were marketed to women.

Winfield’s rugged good looks made him the face of Marlboro cigarettes in magazine and television ads from the late 1960s to the late 1980s.

The Leo Burnett ad agency discovered Winfield in 1968 while he was working on the Quarter Circle 5 Ranch in western Wyoming.

Winfield was born on July 30, 1929, in Little Kansas, Oklahoma. He is survived by his wife, son, five daughters and several grandchildren.

ASSOCIATED PRESS