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Crumbs Bake Shop to open in Highland Park

Crumbs Bake Shop is ready to open in Highland Park, the specialty bakery’s first new retail store since the chain was restructured last year by businessman Marcus Lemonis.

The Highland Park store, 469 Central Ave., will give away cupcakes between noon and 6 p.m. Friday through Sunday, while supplies last, in what the company calls a customer preview weekend. The official opening is Monday.

“Crumbs fans in the community have given us the gift of their loyalty, so we are looking forward to giving a gift back by offering a more diverse menu and opening convenient locations that Chicago natives, suburbanites and tourists can enjoy,” Lemonis said in a news release.

The Highland Park store will be the company’s second in the Chicago area. Crumbs reopened its shop in Water Tower Place in October.

Lemonis is chief executive of Lincolnshire-based RV retailer Camping World and Good Sam Enterprises and is host of CNBC’s “The Profit.”

Lemonis and Fischer Enterprises, owner of Dippin Dots ice cream, bought the Crumbs chain out of bankruptcy court last summer. It began reopening stores last fall. The company has broadened the offerings at its shops and struck marketing deals with grocery stores.