Toys R US plans second act under new name

SHARE Toys R US plans second act under new name
toys_r_us_revival_e1549919975804.jpg

Richard Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Inc., is exploring freestanding stores, shops within existing stores as well as e-commerce.| AP Photos

Toys R Us fans in the U.S. will see the iconic brand re-emerge in some form by this holiday season.

Richard Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Inc., is exploring freestanding stores, shops within existing stores as well as e-commerce.

Tru Kids, owned by former investors of Toys R Us, will manage the Toys R Us, Babies R Us and Geoffrey brands.

Toys R Us liquidated its businesses last year in the U.S. as well as several other regions including United Kingdom. Outside the U.S. Toys R Us continues to operate about 800 stores.

Tru Kids, based in Parsippany, New Jersey, will work with licensing partners to open 70 stores this year in Asia, India and Europe.

The Latest
Former Mayor Lori Lightfoot established the Emergency Supplemental Victims’ Fund as a pilot in five communities. Her successor, Mayor Brandon Johnson, is using federal stimulus funds to expand the program into 10 additional neighborhoods.
Chicago firefighters responded to a call of a fire Wednesday at an auto body and battery shop about 6 p.m. The fire was out by 8 p.m., officials said. Flames spread to a neighboring building. No one was hurt.
The Aug. 19-22 episodes will be taped at the Athenaeum, while the closing night show will be live.
Guttman, a 25-year-old forward who has bounced between the AHL and NHL the past two seasons, will carry a $775,000 salary-cap hit.
The Skokie-based Walder Foundation is providing the unrestricted grants to music, theater, dance and interdisciplinary performance artists.