How many products can you jam into a commercial?

SHARE How many products can you jam into a commercial?

Newcastle Brown Ale raises the product placement bar in a 60-second video that pokes fun at the hype over Super Bowl advertising.

How many products get named in Newcastle’s Band of Brands spot: 38.

“Our goal here is to make history and sell great beer,” said Priscilla Flores Dohnert, brand director for Newcastle Brown Ale.

“Not only did we create the world’s first crowdfunded Big Game ad, but I’m pretty sure we just made the cheapest Big Game ad ever,” Dohnert said. “By asking other brands to team up with our brand we are making a statement that Big Game advertising should be accessible to everyone, whether they can afford it or not.”

The company released the ad on its website Tuesday.

In case you missed any, here are the sponsors: AmeriMerch.com, AprilUmbrellas.com, Armstrong Flooring and Ceilings, Beanitos Chips, Blettner Engineering, Boost Mobile, Brawny Paper Towels, Charisma, Detroit Beard Collective, District 78, Dixie, East End Leisure Co., Gladiator GarageWorks, Hello Products Oral Care, Hunt’s Tomatoes, JackThreads, Jockey, Kern Group Security, Kibo Active + Leisure Wear, Krave Jerky, Las Vegas, Lee Jeans, Match.com, McClure’s Pickles, Mr. Cheese O’s, Polished Dental, Quilted Northern, Quinn Popcorn, Rosarita Beans, RO*TEL, Second Chance Custom, Sharper Image, Tessemae’s All-Natural Dressings, The Ross Farm, Vanity Fair Napkins, YP.com and Zendure Batteries.

The Latest
The Cubs open Cactus League play Friday against the White Sox.
Everyone will want to talk to general manager Ryan Poles as teams make record-breaking offers for the No. 1 pick and feel out what it would take to land Fields.
Johnson announced last week that the city planned to shut down the gunshot detection system after the historically violent summer months and the Democratic National Convention, making good on a key campaign promise.
Dr. Robin Gay, who most recently served as the health care provider’s chief dental officer, takes over the role formerly held by David Munar.
Cubs spokesman Julian Green said an update of a 20-year-old rooftop ordinance that authorized beer and wine sales only for baseball games is long overdue.