Doritos unveiled bags of rainbow-colored corn chips on Thursday in support of the It Gets Better Project, an organization started to encourage gay and lesbian teenagers who’ve been bullied.
Bags of “Doritos Rainbows,” inspired by the LGBT pride flag, will be mailed to people who donate at least $10 to the organization through a special website. Frito-Lay, a division of PepsiCo based in Plano, Texas, said all of the donations will go to the It Gets Better Project.
Ram Krishnan, Frito Lay’s chief marketing officer, said the chips “show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
The announcement was made just days ahead of this Sunday’s Dallas Pride event, which counts Doritos among its corporate sponsors.