Hallmark Channel to feature network’s first same-sex wedding in upcoming film

Less than a year after facing backlash for pulling ads that featured two brides kissing at the altar, the Hallmark Channel will showcase its first ever same-sex union in an upcoming movie premiering Friday.

SHARE Hallmark Channel to feature network’s first same-sex wedding in upcoming film
Nate (Paul Campbell) and Brooke (Kimberley Sustada) are going to the same four weddings, four weekends in a row in Hallmark Channel’s “Wedding Every Weekend.” The film’s nuptials include the network’s first same-sex union.

Nate (Paul Campbell) and Brooke (Kimberley Sustada) are going to the same four weddings, four weekends in a row in Hallmark Channel’s “Wedding Every Weekend.” The film’s nuptials include the network’s first same-sex union.

©2020 Crown Media/Ryan Plummer

TheHallmark Channelis bringingsomething newto”Wedding Every Weekend.”

Less than a year after facing backlash forpulling ads that featured two brides kissingat the altar, the Hallmark Channel will showcase its first ever same-sex unionin an upcomingmovie premiering Friday.

“Wedding Every Weekend,” starringKimberley SustadandPaul Campbell, follows two single friends who agree to attend four weddings over the course of four weeks together as”wedding buddies” to avoid being set up with other single attendees.

One of the weddings includes the union of same-sex coupleVicky (Carmel Amit)and Amanda (Makayla Moore).Thetrailershows the two brides joyfullyraising their clasped hands in the air at the altar, although it does not show the couple kiss.

“It really reflects the world we live in now,”Moore said during a behind-the-scenes video posted onYouTube, adding thatthe movie will also feature a Jewish wedding and abi-racial union.”It’s exciting to celebrate love in all of its forms.”

Campbell added, “What is so important about what we are doing in this movie is acknowledging the fact that love is love.”

Initial reactions to the Hallmark Channel’s move toward more inclusive programmingwere amixed bag.While some social media users applauded the network for”evolving,” others accused the cable channel of”caving”and abandoning”Christian values.”

“We are proud of our movie, ‘Wedding Every Weekend,’” the networktweetedMonday in response to criticism.”Our priority at Hallmark Channel is to develop a broad mix of content, characters and stories in order to create a Hallmark experience where everyone feels welcome.”

In July, theHallmark Channel vowed to increaseLGBTQ representation following criticismthat thechannel’s upcomingChristmas movie lineup lacked diversity.

“Diversity and inclusion is a top priority for us and we look forward to making some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters, and actors,” the Hallmark Channel said in astatement toPeopleandET Online. “We are committed to creating a Hallmark experience where everyone feels welcome.”

The Hallmark Channel is following in the footsteps ofLifetime, which announced itsfirst upcoming holiday films centered on LGBTQ romance and a Chinese American family.

USA TODAY reached out to the Hallmark Channel for comment.

Read more at usatoday.com

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