changes name to Priceline Group

SHARE changes name to Priceline Group

NORWALK, Conn. (AP) — Travel booking company Inc. said Tuesday that it has changed its name to The Priceline Group Inc., effective immediately.

The company includes the brands,,, KAYAK and

The name change is meant to create a clear line between the company’s global Priceline Group business and The Priceline Group’s North American travel brand, the company said.

Priceline Group will remain based in Norwalk, Conn.

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