Caterpillar Inc. staged possibly the biggest Jenga game in history as part of its “Built For It” campaign.
The Peoria-based heavy-equipment maker uses five machines and accessories to stack and re-stack huge blocks until, just like at home, the tower falls.
“What ensues as the cameras roll is a show of operator skill, and machine power, strength and agility,” Caterpillar says.
How does our equipment stack up against 27 blocks that weigh 600 lbs each? See for yourself: http://t.co/xAMfUkAbGt #BuiltForIt
— CaterpillarInc (@CaterpillarInc) April 17, 2014
Caterpillar Inc. Uses Machines to Play Massive Game of Jenga
Caterpillar plays Jenga with 600-pound blocks and massive machines