Anheuser-Busch wants to button up sales with beer app

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Need to stock up — or re-stock — for a party? Anheuser-Busch has an app that promises to deliver Bud Light to your door within an hour.

The Bud Light Button was released Thursday in the Washington, D.C., area as the beer giant gets into the beer-delivery app competition.

The company hopes the chance to win Bud Light swag or a party will get people to use the app. Anheuser-Busch calls it an “Up for Whatever” experience.

“Some people will get just a little something extra, like Bud Light-branded gear, but once in a while, we’re going to deliver a really over-the-top, amazing experience,” Lucas Herscovici, Anheuser-Busch vice president of consumer connections, said in a news release. “Maybe that means we show up with a DJ who turns your gathering of friends into an amazing event. The only way to find out for sure what we’re going to do is to grab your phone and use the Bud Light Button.”

Chicago-based MillerCoors partnered with Drizly Inc. in December for free beer delivery in Boston, New York, Seattle and Washington, D.C.

Orders placed via the Bud Light Button are delivered by Klink, an alcohol-delivery app that uses independent retailers. The app is available for Android devices, with an iOS version on the way.

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