Tag Heuer, tech companies unveil $1,500 luxury smartwatch

SHARE Tag Heuer, tech companies unveil $1,500 luxury smartwatch

NEW YORK — A leading Swiss watchmaker and two technology titans have combined forces to produce a computerized wristwatch billed as the “world’s smartest luxury watch.”

Tag Heuer CEO Jean-Claude Biver said his company has been building mechanical watches for 155 years but knew little about building an Internet-connected device that younger buyers would want. So it partnered with Intel and Google in what he calls the “marriage of Watch Valley and Silicon Valley.”

Various manufacturers have made watches using Google’s Android Wear system but they typically look more like mini computers on the wrist rather than a traditional watch.

Luxury comes with a price: Tag Heuer Connected starts selling in the U.S. on Monday for $1,500. By contrast, the cheapest Android Wear watch costs $129. Sales in Japan begin next week and in other countries in Europe and Asia by the end of November. Apple Watch has a luxury edition, with a case made of gold, for $10,000 to $17,000. The regular Apple Watch starts at $349.

The Tag Heuer Connected adopted the company’s Carrera Calibre mechanical design and uses premium materials, including titanium lugs and a scratch-resistant sapphire crystal screen. Straps come in a choice of seven colors.

Intel CEO Brian Krzanich said Tag Heuer showed his engineers the design elements desired and worked with Google to tweak the Android Wear software for it.

“Our teams have brought what they are uniquely good at and have fused together something that is bigger than the sum of its parts,” said David Singleton, a vice president of engineering at Google.

The Latest
Cook County Judge Tracie Porter put her ruling on hold until Friday, expecting Trump’s lawyers to appeal. They did so hours after the decision was handed down. For now, nothing has changed at the ballot box. If Porter’s ruling does go into effect, she ordered that “any votes cast” for Trump “be suppressed.”
Prosecutors have accused defense attorneys for the four people convicted of conspiring to bribe Michael Madigan of “claiming victory prematurely.” But one defense attorney predicted that “the convictions are not going to stand.”
Purity tests, owning the libs, keeping their base angry, prostrating to Donald Trump and getting reelected are just some of the things Republicans have decided are far more important than governing.
After three years of behind-the-scenes planning, trash hauler LRS scraps an idea to send waste down to Central Illinois from the Sanitary and Ship Canal.
Car insurance premiums should be based on driving record not socioeconomic factors.