Hasbro trademarks Play-doh’s scent

SHARE Hasbro trademarks Play-doh’s scent
play_doh_pile_e1526677323360.jpg

Hasbro on May 18, 2018 announced that the United States Patent and Trademark Office has recognized Play-doh’s distinctive smell with a registered trademark, something rarely issued for a scent. | Getty file photo

PAWTUCKET, R.I. — Hasbro has trademarked the scent of Play-doh.

The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh’s distinctive smell with a registered trademark, something rarely issued for a scent.

The Pawtucket, Rhode Island-based toymaker describes it as a “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”

The Play-doh brand has been around since 1956. Hasbro applied for the scent trademark last year.

The company says in a press release that the smell “has always been synonymous with childhood and fun” and explains that the trademark allows it to protect “an invaluable point of connection between the brand and fans.”

There are already some Play-doh-scented products available online, including cologne and soy candles.

The Latest
The mayor contends the amount of “respite baked into” the police contract makes Catanzara’s “narrative” about cops being worked “like mules” false.
The children who died were 4, 6 and 11. The child’s mother was badly burned and inhaled smoke, likely while trying to find her children in their bedrooms, fire officials say
McKinley Park’s MAT Asphalt, others will have to resubmit bids later this year after new public health recommendations are issued.
Who has time to think about the NBA? The former Ramblers big man feels the need to lead — youth players — and is starting the Krutwig Basketball Academy.
The officers were biking in Trumbull Park when someone opened fire Tuesday afternoon in the 10500 block of South Oglesby Avenue, police said.