Chipotle Mexican Grill opening its first digital-only location

The first Chipotle Digital Kitchen will open Nov. 14 in Highland Falls, New York.

SHARE Chipotle Mexican Grill opening its first digital-only location
The Chipotle Digital Kitchen will not include a dining room or front service line. Customers must order in advance via Chipotle.com, the Chipotle app or third-party delivery partners, and pickup onsite.

The Chipotle Digital Kitchen will not include a dining room or front service line. Customers must order in advance via Chipotle.com, the Chipotle app or third-party delivery partners, and pickup onsite.

Chipotle Mexican Grill, Inc.

Chipotle Mexican Grill will open its first digital-only restaurant as online sales go up.

The first Chipotle Digital Kitchen will open on in Highland Falls, New York, on Saturday.

With this prototype, Chipotle aims to enter more urban areas that wouldn’t support a full-size restaurant.

“With digital sales tripling year over year last quarter, consumers are demanding more digital access than ever before so we’re constantly exploring new ways to enhance the experience for our guests,” said Curt Garner, Chief Technology Officer of Chipotle, in a statement.

The location will not include a dining room or front service line. Customers must order in advance via Chipotle.com, the Chipotle app or third-party delivery partners.

Customers can pick up their orders in the lobby, and the Digital Kitchen will also service large catering orders available for pick up in a separate lobby with its own entrance.

Chipotle also pivoted to mobile ordering through Facebook Messenger and group ordering in June amid the rise in online sales.

Virtual restaurants are expected to soar as it offers cheaper rent and less barriers to entry, according to a report by the National Restaurant Association on how the industry might operate in 2030.

Restaurants that rely heavily on sit-down dining have struggled amid restrictions on their capacity and fears of the coronavirus pandemic. As the restrictions remain in place, Americans have pivoted to online orders and delivery options.

Read more at usatoday.com

The Latest
La cantante y estrella de reality supera una adversidad más y cuenta algo de lo que compartirá en su presentación en el área de Chicago.
Anthony Broughton, 49, was delivering an order June 12 in the 1200 block of West 68th Street when he got into an argument with a person and was shot about 12:30 a.m.
Robert Magiet, propietario de un restaurante, entregó 24 unidades de aire acondicionado a residentes de Logan Square, Humboldt Park y otras áreas cercanas el martes y el miércoles, mientras Chicago alcanzaba cuatro días seguidos con temperaturas que superan los 90 grados.
El sonido agudo suena día y noche desde una caja pequeña ubicada en la azotea de un edificio desocupado en el 2380 S. Halsted St., una de las áreas donde los migrantes se reúnen con más frecuencia. No fue posible contactar a los dueños del edificio.
Why would a company selling ethnic food harass people living in the migrant shelter across the street?