Burger King UK facing backlash for tweeting ‘Women belong in the kitchen’

Burger King UK posted the tweet on International Women’s Day. In a series of subsequent threaded tweets, the fast food giant pointed out the lack of female chefs in the restaurant business.

SHARE Burger King UK facing backlash for tweeting ‘Women belong in the kitchen’
On Monday, which is also International Women’s Day, the Twitter account for Burger King UK tweeted “Women belong in the kitchen.”

On Monday, which is also International Women’s Day, the Twitter account for Burger King UK tweeted “Women belong in the kitchen.”

stock.adobe.com

Burger King’s attempt to highlight gender disparity in the restaurant industry with a provocative tweet appears to have backfired.

On Monday, which is also International Women’s Day, the Twitter account for Burger King UKtweeted “Women belong in the kitchen.”

In a series of subsequent threaded tweets, the fast food giant pointed out the lack of female chefs in the restaurant business.

“If they want to, of course,” reads a follow-up from Burger King UK. “Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”

The chain then highlighted its new scholarship program for female employees to “pursue their culinary dreams!”

But it’s that initial tweet that left Twitter users grilling the fast food chain. “Please don’t use sexism as clickbait,” wrote user @BeccaBeckery.

Twitter user @snarkgrapefruit echoed similar concerns. “There’s better ways to draw attention to something that don’t including using the most sexist trope ever.”

However, the Burger King UK account seems to be defending its campaign in replies to users. When a user called the company’s tweet “weird,” Burger King UK responded: “We think it’s weird that women make up only 20% of chefs in the UK restaurant industry.”

Read more at usatoday.com

The Latest
The shooting happened about 9:15 p.m. in the 3800 block of West Monroe Street.
As gas prices soar, Illinois residents can apply for up to $4,000 in rebates for electric vehicles as part of a new climate-fighting clean energy law.
Since the Los Angeles Sparks won consecutive titles in 2001 and ’02, 13 of the 20 reigning champions didn’t make it back to the Finals; seven returned and lost. One of those seven was Parker’s 2017 Sparks team.
Harris was just in Illinois on June 24 for events in Plainfield and Chicago.
After allowing hits to five of the first nine hitters he faced Friday, Sampson switched to his off-speed pitches and retired 12 of the next 14.