MillerCoors looks to tap gluten-free market

MillerCoors is getting ready to launch a gluten-free version of Coors.

The Chicago-based company plans to launch Coors Peak Copper Lager in Portland and Seattle sometime next month.

MillerCoors described Coors Peak as a “light to medium-bodied crisp copper lager” with a “malty, slight caramel profile offset by subtly spicy hops and the finish is slightly bitter, crisp and perfectly balanced,” AdAge reported Tuesday.

Instead of barley, the beer will be brewed with brown rice, malted brown rice and protein from peas, AdAge reported, citing a letter MillerCoors was sending to distributors Tuesday.

Initial reaction on social media was positive.