MillerCoors looks to tap gluten-free market

SHARE MillerCoors looks to tap gluten-free market
CoorsPeakCopperLager.jpg

Coors Peak Copper Lager | AdAge

MillerCoors is getting ready to launch a gluten-free version of Coors.

The Chicago-based company plans to launch Coors Peak Copper Lager in Portland and Seattle sometime next month.

MillerCoors described Coors Peak as a “light to medium-bodied crisp copper lager” with a “malty, slight caramel profile offset by subtly spicy hops and the finish is slightly bitter, crisp and perfectly balanced,” AdAge reported Tuesday.

RELATED 12 gluten-free beers that actually taste good [Bon Appetit] The Beer Diaries gluten-free guide [The Beer Diaries]

Instead of barley, the beer will be brewed with brown rice, malted brown rice and protein from peas, AdAge reported, citing a letter MillerCoors was sending to distributors Tuesday.

Initial reaction on social media was positive.

The Latest
Jesse White makes his last public appearance as Secretary of State and former First Lady Michelle Obama visits Chicago on her book tour to talk with David Letterman.
The NBA trade deadline is still two months away, but an underachieving Bulls roster already has clouds of trade rumors swirling above.
Mike Irvin hasn’t been bashful about who he is as a coach and where he believes his team and program are headed.
Police were called to a store in the 100 block of Roosevelt Road around 4:05 p.m. Thursday and confronted two suspects nearby, in the area of Ann and Lincoln streets, officials said in a statement.
Co-director Guillermo del Toro (‘The Shape of Water’) says the stop-motion film is ‘about things that hurt as a child and as a parent.’