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MillerCoors looks to tap gluten-free market

Coors Peak Copper Lager | AdAge

MillerCoors is getting ready to launch a gluten-free version of Coors.

The Chicago-based company plans to launch Coors Peak Copper Lager in Portland and Seattle sometime next month.

MillerCoors described Coors Peak as a “light to medium-bodied crisp copper lager” with a “malty, slight caramel profile offset by subtly spicy hops and the finish is slightly bitter, crisp and perfectly balanced,” AdAge reported Tuesday.

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Instead of barley, the beer will be brewed with brown rice, malted brown rice and protein from peas, AdAge reported, citing a letter MillerCoors was sending to distributors Tuesday.

Initial reaction on social media was positive.