Brewery to rename Gandhi-Bot beer after complaints

SHARE Brewery to rename Gandhi-Bot beer after complaints
GandhiBotNEB_999x985.jpg

Gandhi-Bot beer from New England Brewing | www.bauista.com

HARTFORD, Conn. — A Connecticut brewery says it will no longer use the name and likeness of Mohandas Gandhi on one of its beers after complaints that the marketing was offensive.

New England Brewing Co.‘s India pale ale is called Gandhi-Bot. It has a label with a cartoon image depicting a robot version of the late Indian leader. The Woodbridge-based company apologized earlier this month to anyone who found it insensitive.

In a statement Friday, the brewery said it decided to rebrand the beer after meetings with Indian-American business owners, temple leaders and state officials including Glastonbury state Rep. Prasad Srinivasan. It said the beer itself will remain the same.

The statement was posted on Srinivasan’s website.

The head brewer did not immediately respond to a message seeking comment.

The Latest
Workers file dozens of complaints against Levy Restaurants. Among the complaints are allegations Levy violated the state’s “One Day Rest in Seven Act,” working dishwashers for 35 days straight.
Gov. J.B. Pritzker, who visited a new dispensary co-owned by African American men Wednesday, said he hopes the other social equity license holders can open and diversify the white-dominated industry in Illinois.
The incident occurred about 5:35 p.m. in the 100 block of West 126th Place, according to Chicago Fire Department officials.
White Sox sit back, wait to make moves. “We’ll remain patient. And diligent,” GM Rick Hahn says on last day.
Both forwards have seized upon the additional ice time available with the Hawks to re-prove their abilities. As pending free agents in the primes of their careers, the timing works out well.