Starbucks is adding a groovy new drink to its summer lineup.
Starting today, customers in the U.S. and Canada can order a Tie Dye Frappuccino – complete with yellow, red and blue tie-dye swirls. The new tropical-tasting drink is topped with vanilla whipped cream and dusted with yellow, red and blue powder from turmeric, red beet and spirulina, respectively.
If that sounds like your jam, you may want to order it sooner than later since they’re available only through July 15 or while supplies last – and previous Instagram-ready, limited-edition drinks have had a habit of quickly disappearing.
Starbucks teased its new drink on Instagram with a Frappuccino silhouette on a tie-dye background saying, “What’s like a ray of sunshine + a tropical pool party + your favorite song topped with whipped cream? Find out July 10.”
Starbucks has a variety of drinks and treats for its summer lineup, including the S’mores Frappuccino, the Dragon Drink and the Frosted Doughnut Cake Pop.
The coffee chain got festive over Halloween with its Witch’s Brew Frappuccino concoction, which was bright purple and tasted like “toad’s breath.”
The infamous Unicorn Frappuccino was all the buzz in 2017 and caused some baristas to stress out during the mania.
Earlier this year, Starbucks decided to lay off the colorful drinks and instead used that same energy when they quietly released color changing reusable cups that sold out nearly instantly.
Specialty drinks aren’t as common as they used to be at Starbucks, as the company announced in April 2018 that it’s cutting its limited-time offers by 30%.
“In the past, we focused on a drumbeat of promotional offerings, which have not led to sustained growth,” Starbucks Chief Operating Officer Rosalind Brewer said on the company’s 2018 second quarter earnings call. “Our new approach to marketing will be centered on meaningfully strengthening customer relationships by increasingly targeting our offers to each customer.”
Still, the specialty drinks they do offer are usually instant internet sensations and immediately consume social media, even if they’re only available for a few days.
Read more at usatoday.com.