Twitter’s new Super Followers feature will give users a chance to a make profit

Think of pop star Justin Bieber, who has 114 million followers on Twitter, performing a private concert or releasing new music for a fee.

SHARE Twitter’s new Super Followers feature will give users a chance to a make profit
Twitter is branching out from advertising to find more ways to make money — both for itself and for its most prolific users, whether those are businesses, celebrities or regular people. On Thursday, the social media company announced a new feature called “Super Followers.”

Twitter is branching out from advertising to find more ways to make money — both for itself and for its most prolific users, whether those are businesses, celebrities or regular people. On Thursday, the social media company announced a new feature called “Super Followers.”

AP

Twitter is hatchingplans for a new pay-to-follow modelwhere users could get exclusive content from some of the platform’s most influential accounts for a fee.

The social media company said Thursday it is working on a new feature called “Super Followers,” which will allow users to subscribe to their favorite Twitter accounts for content going beyond the usual tweets.This potentially could be anything from newsletters tovideos from high-profile users.

Think of pop starJustin Bieber, who has 114 million followers on Twitter(secondonly to former presidentBarack Obama’snearly 130 million followers), performing a private concert or releasing new music for a fee.

Asubscription fee could be as much as $4.99 per month, according to screenshots provided by Twitter. However,the company may allow usersto customize their ownsubscription costs. Twitter’s head of consumer product Kayvon Beykpour said the Super Followers feature will be available later this year.

Dantley Davis, Twitter’s chief design officer said that “an audience-funded model where subscribers can directly fund the content that they value most is a durable incentive model that aligns the interests of creators and consumers.”

The feature echoescreator payment platforms like Patreon similar features made by Facebook and YouTube. Twitter’s head of consumer product Kayvon Beykpour later said the Super Followers feature will be available later this year.

The announcement came during Twitter’s first virtualAnalystDayevent, whereanalysts and investors pressTwitter executives about their forecast for the upcoming year. The company also said Thursday that it projects todouble its annual revenuefrom $3.7 billion in 2020 to$7.5 billionin 2023 as well as boosting daily user growth from its current 192 millionto 315 million in the next two years.

Additionally, Twitter also announced another soon-to-be releasedfeature called Communities where users can create and join groups around specific topics and intereststhat couldbe a competitorwith Facebook’s popular Groups feature.

“We’re focused on public conversation as a use case, and that use case is going to have multiple formats associated with it,” Twitter CEO Jack Dorsey said.

While the new features are intendedto createrevenue and growth, the companycontinues to face scrutinywith the persistent harassment and hateful rhetoric on the platform. The company said Thursday that it is using more “machine learning-based” automated technology to enforce its rules.

Vijaya Gadde, Twitter’s chief legal officer, told the analysts and investors that ashuman communication continues to evolvein many forms, “so too will technology.”

“This technology isn’t perfect and never will be,” Gadde said. “Mistakes are inevitable.”

Read more at usatoday.com

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