Fran Spielman interviews Michael Fassnacht, City of Chicago’s chief marketing officer

Sun-Times City Hall reporter Fran Spielman is joined by Chicago’s first Chief Marketing Officer Michael Fassnacht. Together they discuss Fassnacht’s role in rebranding Chicago amid challenging times. “If you look at the mayor and what she represents — her history, her background, her personality — people are very intrigued by that. They might not agree with everything. But, they’re intrigued and believe she’s authentic,” Michael Fassnacht said.

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