Palin Biden debate draws 69.9 million viewers beats McCain Obama debate by 17.5 million

SHARE Palin Biden debate draws 69.9 million viewers beats McCain Obama debate by 17.5 million

The Sarah Palin Joe Biden vice presidential debates drew a massive 69.9 million viewers, according to Nielsen, beating the Barack Obama John McCain debate by 17.5 million.

Nielsen press release…..

Nielsen just released the ratings for the Biden/Palin debate (see press release below). Some interesting observations:

69.9 million people watched the debate, tying it for second place among all Presidential and Vice Presidential debates. (The second Bush/Clinton/Perot debate of 1992 also have 69.9 million. The all-time debate leader is the Carter/Reagan debate of 1980.)

This is 17.5 million viewers more than the McCain/Obama debate last Friday.

More women (35.7 million) watched the debate than men (30.4 million)

Compared to the McCain/Obama debate, viewing was up among all ethnic groups, including African American, Hispanic and White.

Although scheduling the debate on a Thursday was obviously a factor in attracting more viewers than the presidential debate last Friday, public curiosity about Sarah Palin clearly drove these higher ratings.

For historical information on previous debates and additional political information from the current campaign, please visit the Nielsen Newswire at: http://blog.nielsen.com/nielsenwire/category/politics/

70 Million Watch the 2008 Vice Presidential Debate

Senator Biden and Governor Palin -October 2, 2008

New York — The sole debate between Vice Presidential candidates Governor Sarah Palin of Alaska and Sen. Joseph Biden of Delaware was telecast on Thursday October 2, 2008 from approximately 9:00 to 10:30 PM and was carried live on ABC, CBS, FOX, NBC, Telefutura, Telemundo, BBC-America, CNBC, CNN, FOX News Channel, and MSNBC. The sum of debate audience on these 11 networks was 69,989,000.

For comparison the audience for Vice Presidential debates from 2004 between VP Dick Cheney and Sen. John Edwards and from 1984 between then-VP George H.W. Bush and Rep. Geraldine Ferraro are shown below.

2008 Vice Presidential Debate

Sum of Networks Live + Same Day

October 2, 2008

Rating

Number

All Households

41.7

47,795.000

Persons 2+

24.0

69,989,000

Males 18+

28.1

30,409,000

Females 18+

30.7

35,706,000

African American P2+ *

21.8

8,067,000

Hispanic P2+ *

10.2

4,394,000

White P2+ *

26.7

56,779,000

2004 VP Debate – October 5, 2004

Households

28.1

30,900,000

Persons 2+

15.7

43,600,000

1984 VP Debate -October 11, 1984

Households

43.6

37,000,000

Persons 2+

25.5

56,700,000

Source: The Nielsen Company

* Persons ratings for African American, Hispanic are % of African American/ Hispanic persons age 2+ in TV homes watching the debate coverage.

2008 Networks Included:

ABC, CBS, FOX, NBC, Telefutura, Telemundo, BBC-America, CNBC, CNN, FOX News, MSNBC

2004 Networks Included:

ABC, CBS, NBC, CNN, FOX News, MSNBC

1984 Networks Included:

ABC, CBS, NBC

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