The brand-strategy and content-alignment company NewMediaMetrics released its annual fall TV predictions about which new shows have a high probability of success.
NewMediaMetrics (NMM) has been doing this for seven years and says it has an accuracy rate of more than 80 percent. The key, NMM claims, is to measure consumers’ Emotional Attachment (EA) to show concepts. (Several of the shows on NMM’s list wouldn’t come close to cracking my Top 10. I’m looking at you, “Ironside.”)
NMM’s Top 10 new shows for this fall:
o The Crazy Ones: A CBS comedy about a father-daughter team running an ad agency in Chicago, starring Robin Williams and Sarah Michelle Gellar
o The Michael J. Fox Show: A semi-autobiographical tale on NBC about a family man with Parkinson’s who returns to his TV career.
o Sleepy Hollow: A modern-day retelling of Washington Irving’s classic on Fox.
o Ironside: NBC remake of a drama about a cop in a wheelchair with Blair Underwood.
o Hostages: Toni Collette plays a surgeon ordered to kill the president in order to spare her family in this CBS series.
o Almost Human: Futuristic police procedural on Fox that has cops partnered with robots.
o The Blacklist: NBC series where James Spader does a turn as a criminal mastermind who teams up with a rookie FBI profiler to track down the world’s most elusive bad guys.
o Marvel’s Agents of S.H.I.E.L.D.: ABC’s action series about a team of agents in the Marvel universe charged with protecting the planet from extraordinary threats.
o Once Upon a Time in Wonderland: Alice in Wonderland spinoff of ABC’s fairy-tale fantasy Once Upon a Time.
o Reign: CW’s sexy — although not so historically accurate — period piece on Mary Queen of Scots.
A couple of shows that aren’t shaping up to be so hot, according to NMM, are NBC’s comedy Sean Saves the World (featuring Glen Ellyn native Sean Hayes as a gay dad) and Super Fun Night, ABC’s comedy starring Australian comic Rebel Wilson.
For what it’s worth, NMM included this tidbit of info in its fall predictions: Consumers highly attached to Cheerios will also be highly attached to Sleepy Hollow and Hostages.