Is that the Maytag Man or Machine?

SHARE Is that the Maytag Man or Machine?

The lonely Maytag Repairman gets plenty of work to do in the appliance maker’s new commercials.

Rather than waiting for a dishwasher or a clothes dryer to break, the Maytag Man — still wearing the blue suit and hat — is now the appliance.

“The Maytag Man is a creative interpretation of our motto, ‘What’s Inside Matters,’ illustrating all the human and relatable virtues that exist inside appliances – performance, dependability, power,” William Beck, senior director of Whirlpool, Maytag, Value Brands & Channel Marketing says in a news release.

“We want to recognize and draw a connection to individuals who work with strength, resilience and persistence, just like our appliances, to get the job done.”

Watch more Maytag commercials on its YouTube channel.

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