UberX, which offers rides in ordinary cars instead of town cars, is cutting fares in Chicago and 15 other cities.
The on-demand ride service is cutting fares between 15 percent and 34 percent. Chicago, San Francisco, Seattle, Los Angeles, Phoenix and Orange County, California, will see the biggest fare cuts, Reuters.com reports.
“We’re going all-in on being the cheapest ride in town,” Uber CEO Travis Kalanick wrote in a blog post.
Uber has been blasted on social media for its surge pricing and went to great lengths to warn revelers ahead of New Year’s Eve.
